Creative Direction for brands that need clarity fast. Short- and long-term creative leadership, brand structuring, focus, visual decisions & copywriting.
MALETZKA by Claudia Malecka, is the independent Creative Direction service working across brand positioning, visual authority and strategic presence, ensuring alignment between ambition, perception and execution. Working directly with founders and leadership teams, Claudia Malecka sharpens positioning, strengthens market presence and establishes clear decision frameworks — whether through ongoing Creative Direction, sharp Interventions at a concrete decision point, or in-house Trainings that align teams around a shared understanding of direction and visual standards. Each format is a concentrated space for high-level decision-making, shaping the strategic line for the next phase of development. / Based in Berlin. Working internationally.